Harmony
Product Designer · UX Research · Atomic Design · Prototyping · 2023 - 2024
Enhancing the movie-watching experience by offering social connection and personalization, creating a unique harmony between friends and individual preferences.
Figma Prototype
AppDiscovery
Starting Point
The initial premise was to develop a mobile application that recommends movies based on the user's current mood. A comprehensive research, design, and development process was conducted to craft a truly unique cinematic experience.
Surveys
A survey-based research was conducted to understand user preferences when watching movies. With a sample of 45 participants, significant patterns and insights were identified.
The research highlighted the importance of an app that provides personalized recommendations based on mood and other user-valued criteria.
Additionally, the need for social features was emphasized, as users place high value on the opinions of their friends and connections.
Interpretation
Objective
To become the go-to app for movie lovers, offering a unique and personalized experience that goes beyond simple recommendations by connecting users through their shared passion for films.
Users
Identifying user personas is crucial to understanding the needs and preferences of potential users. This process has facilitated the design of an experience tailored to their characteristics and expectations, making it more effective and satisfying.
Emotion Explorer
"This app suggests movies based on my mood and turns my movie nights into unforgettable social moments with friends."
Busy Person
"With my tight schedule, I find the perfect movie without wasting time on endless searches, thanks to this app."
Cinema Enthusiast
"This app curates the cinematic diversity I crave based on my current mood, satisfying my passion for discovering new content."
Development
Prototype
The design focused on key values such as simplicity, friendliness, reliability, and intuition. Green and purple tones were highlighted, along with Futura and DM Sans fonts. Illustrations were incorporated to emphasize the app’s core values, reflecting the essence of movies.
Iteration & Experimentation
Usability testing & adjustments
Usability tests were conducted with five users to validate the app’s functionality. Based on the feedback received, adjustments were made to both features and visual design to optimize the user experience and enhance the app’s friendly identity.
Onboarding
Profile personalization
Home
Search
Onboarding
Filter by mood
Perfect movie test based on preferences